National Sales Manager - FMCG

About the Role

Our client is seeking a results-oriented and strategic National Sales Manager to spearhead their sales efforts across the UK for their diverse portfolio of FMCG products. This is a fully remote position, offering the flexibility to manage your territory and team from anywhere in the UK, though proximity to major transport hubs is beneficial for occasional travel. You will be responsible for developing and executing national sales strategies, driving revenue growth, and managing a high-performing sales team. This role demands a leader with deep expertise in the FMCG sector and a passion for building strong customer relationships and exceeding sales targets.

Key Responsibilities

• Develop and implement a comprehensive national sales strategy to achieve ambitious revenue and market share goals within the FMCG sector.
• Lead, mentor, and motivate a national team of sales representatives, fostering a culture of high performance and continuous improvement.
• Build and maintain strong, long-lasting relationships with key retail partners, distributors, and major clients across the UK.
• Analyze sales data and market trends to identify new business opportunities and areas for growth.
• Collaborate with the marketing team to develop effective sales promotions and go-to-market plans.
• Oversee the sales forecasting process, ensuring accuracy and alignment with business objectives.

Requirements

• Proven track record of success in a senior sales leadership role, preferably within the FMCG industry.
• Demonstrated experience in managing and developing a national sales team.
• Strong understanding of the UK retail and wholesale landscape for Fast-Moving Consumer Goods .
• Exceptional negotiation, communication, and interpersonal skills.
• Ability to work autonomously and manage a geographically dispersed team effectively.
• Proficiency in CRM software and sales analytics tools.

Benefits

• Highly competitive salary with an uncapped commission and bonus structure tied to performance.
• Fully remote working arrangement with flexible hours.
• Company car or generous car allowance.
• Comprehensive private healthcare coverage.
• Significant opportunities for career advancement and leadership development in a growing company.