Performance Marketing Executive

About the Role

Our client is seeking a data-focused and analytical Performance Marketing Executive to join their team in Stoke-on-Trent . This role is crucial for driving measurable results through paid advertising channels. You will be responsible for planning, executing, and optimizing campaigns across platforms like Google Ads, Bing Ads, and social media advertising to achieve specific performance targets, such as customer acquisition cost and return on ad spend. This is an excellent opportunity for a performance-driven marketer to make a tangible impact within a supportive environment in Staffordshire, contributing directly to the company's growth through effective paid media strategies.

Key Responsibilities

• Develop and manage paid advertising campaigns across various digital channels, including search, display, and social media.
• Conduct keyword research, audience targeting, and ad copy creation to maximize campaign effectiveness.
• Monitor campaign performance daily, making data-driven adjustments to bids, budgets, and targeting to improve ROI.
• Analyze campaign data to identify trends, insights, and opportunities for optimization.
• Collaborate with content and creative teams to ensure ad creatives and landing pages are aligned and high-performing.
• Stay up-to-date with the latest trends and best practices in performance marketing.

Requirements

• Proven experience in managing paid advertising campaigns, preferably in a performance marketing role.
• Strong understanding of Google Ads, Bing Ads, and social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads).
• Proficiency in using analytics tools such as Google Analytics to track and report on campaign performance.
• Excellent analytical skills and the ability to interpret complex data sets.
• Detail-oriented with strong organizational and project management skills.
• Ability to work collaboratively within a team in our Stoke-on-Trent office.

Benefits

• Competitive salary and performance-related bonus structure.
• Opportunities for training and certification in digital advertising platforms.
• A focused and results-oriented work environment in Staffordshire.
• Standard company benefits including pension and holiday allowance.
• Exposure to a wide range of performance marketing strategies and tools.