Performance Marketing Executive

About the Role

Our client is seeking a data-driven and analytical Performance Marketing Executive to join their team in Portsmouth . This role is crucial for optimizing online advertising campaigns to drive measurable results and achieve key business objectives, such as customer acquisition and lead generation. You will be responsible for managing and optimizing campaigns across various paid channels, analyzing performance data, and identifying opportunities for improvement. This position offers a hybrid working arrangement, allowing for a balance between focused remote work and collaborative in-office sessions. It's an excellent opportunity for a motivated individual to contribute significantly to the company's growth through impactful paid media strategies, within a supportive team culture.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads, Bing Ads, and social media advertising.
• Monitor campaign performance daily, tracking key metrics such as CPA, ROAS, CTR, and conversion rates.
• Conduct keyword research, audience segmentation, and bid management to maximize campaign efficiency and effectiveness.
• A/B test ad creatives, landing pages, and targeting strategies to continuously improve campaign results.
• Generate regular performance reports and provide actionable insights and recommendations to stakeholders.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.

Requirements

• Proven experience as a Performance Marketing Executive or in a similar paid media role.
• Strong understanding of digital advertising platforms, including Google Ads and social media advertising interfaces.
• Proficiency in analyzing campaign data using tools like Google Analytics and other reporting dashboards.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Experience with A/B testing and landing page optimization.
• Ability to manage multiple campaigns and prioritize tasks effectively in a hybrid work environment.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model providing flexibility.
• Opportunities for professional development and certifications.
• Collaborative team environment with a focus on results.
• Exposure to a wide range of paid media strategies and tools.