Performance Marketing Manager

About the Role

Our client is seeking a highly analytical and results-oriented Performance Marketing Manager to lead their paid acquisition efforts in a fully remote capacity. This role is crucial for driving measurable customer acquisition and revenue growth through paid channels. You will be responsible for developing, implementing, and optimizing data-driven campaigns across various platforms to achieve aggressive performance targets. This is an ideal opportunity for a performance marketing expert who thrives on optimizing campaigns and maximizing ROI in a flexible, remote work setting.

Key Responsibilities

• Develop and execute comprehensive paid media strategies across platforms such as Google Ads, social media advertising (Facebook, Instagram, LinkedIn, etc.), and other relevant channels.
• Manage campaign budgets meticulously, ensuring optimal spend allocation to maximize ROI and achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
• Conduct deep-dive analysis of campaign performance, identifying trends, insights, and opportunities for optimization.
• A/B test ad creatives, landing pages, targeting parameters, and bidding strategies to continuously improve campaign effectiveness.
• Collaborate with content and creative teams to ensure high-quality, compelling ad copy and visuals.
• Stay current with industry trends, platform updates, and best practices in performance marketing.

Requirements

• Proven experience as a Performance Marketing Manager or in a similar role focused on paid acquisition.
• Demonstrated success in managing and scaling paid advertising campaigns across multiple platforms with a focus on measurable results.
• Strong analytical skills and proficiency with data analysis tools, including Google Analytics, Google Ads, and ad platform reporting interfaces.
• Experience with A/B testing methodologies and conversion rate optimization (CRO).
• Excellent understanding of customer acquisition funnels and lifetime value (LTV) metrics.
• Ability to work independently, manage multiple projects simultaneously, and thrive in a remote team environment.

Benefits

• Competitive salary and performance-based incentives.
• Full remote working arrangement with flexible hours.
• Comprehensive medical, dental, and vision insurance.
• Generous budget for professional development, conferences, and online courses.
• A collaborative and supportive team culture that values innovation and data-driven decision-making.