Performance Marketing Manager

About the Role

Our client is seeking a results-oriented Performance Marketing Manager to lead their data-driven marketing initiatives from their Norwich office, with a hybrid working arrangement. This senior role is crucial for designing, implementing, and optimizing paid advertising campaigns across various digital channels to achieve measurable marketing goals, such as customer acquisition and ROI. You will leverage deep analytical skills to drive campaign efficiency and effectiveness, working closely with cross-functional teams to ensure alignment and maximize impact. This is a fantastic opportunity for an experienced performance marketer to shape strategy and deliver exceptional results.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across channels like Google Ads, social media advertising, and display networks.
• Manage and optimize paid media budgets to achieve target CPA, ROAS, and other KPIs.
• Conduct in-depth analysis of campaign performance, identify trends, and provide actionable insights for optimization.
• Oversee A/B testing of ad creatives, landing pages, and targeting parameters to improve conversion rates.
• Collaborate with content and creative teams to develop high-performing ad assets.
• Stay abreast of the latest trends and technologies in performance marketing and digital advertising.

Requirements

• Proven experience as a Performance Marketing Manager or in a similar paid media role, with a strong track record of success.
• Extensive knowledge of major digital advertising platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Ads).
• Proficiency in web analytics tools (e.g., Google Analytics) and bid management platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent understanding of marketing funnels, customer acquisition, and retention strategies.

Benefits

• Highly competitive annual salary and significant performance-based bonuses.
• Hybrid work model offering flexibility between the Norwich office and remote work.
• Comprehensive health, dental, and vision insurance.
• Generous budget for professional development, certifications, and industry events.
• A dynamic and results-focused team environment with ample opportunities for career advancement.