Performance Marketing Specialist

About the Role

Our client is seeking a data-driven and analytical Performance Marketing Specialist to join their marketing team. This role is focused on driving measurable results through paid advertising channels and will be a fully remote position. You will be responsible for planning, executing, and optimizing campaigns across various platforms such as Google Ads, social media advertising, and affiliate marketing. Your expertise in maximizing ROI and driving qualified leads will be essential to the company's continued growth. This position is ideal for an individual who thrives in a remote work environment and is passionate about data-informed marketing strategies.

Key Responsibilities

• Plan, implement, and manage paid advertising campaigns across Google Ads, Bing Ads, and social media platforms.
• Conduct keyword research, audience targeting, and bid management to optimize campaign performance and efficiency.
• Monitor campaign metrics daily, analyzing data to identify trends, opportunities, and areas for improvement.
• Develop A/B testing strategies for ad creatives, landing pages, and targeting parameters to enhance conversion rates.
• Collaborate with content and design teams to ensure ad creatives and landing pages are compelling and aligned with campaign goals.
• Prepare regular performance reports detailing campaign results, insights, and recommended optimizations.

Requirements

• Proven experience in Performance Marketing or paid media management, with a strong portfolio of successful campaigns.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Proficiency in web analytics tools such as Google Analytics.
• Strong analytical skills and the ability to interpret complex data sets.
• Excellent understanding of conversion rate optimization (CRO) principles.
• Ability to work independently and manage multiple campaigns effectively in a remote setting.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement, offering maximum flexibility.
• Opportunities for continuous learning and professional certifications in digital marketing.
• Access to cutting-edge marketing technology and tools.
• A supportive team culture focused on collaboration and achieving results.