Performance Marketing Specialist

About the Role

Our client is seeking a data-driven and results-oriented Performance Marketing Specialist to join their marketing department in Liverpool, Merseyside . This role is central to driving measurable growth through paid digital channels, including PPC, social media advertising, and affiliate marketing. You will be responsible for designing, implementing, and optimizing high-performing campaigns that deliver strong ROI and achieve key business objectives such as lead generation and customer acquisition. The ideal candidate possesses a strong analytical aptitude, a deep understanding of paid media platforms, and a passion for continuous optimization and testing. This is an exciting opportunity to contribute directly to the company's success and develop expertise in performance marketing within a supportive and forward-thinking team.

Key Responsibilities

• Develop, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and various social media advertising networks (e.g., Facebook Ads, LinkedIn Ads).
• Conduct in-depth keyword research, audience segmentation, and targeting to ensure campaign effectiveness and efficiency.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and ROAS to identify areas for improvement.
• Implement A/B testing strategies for ad copy, landing pages, and targeting to maximize conversion rates and campaign ROI.
• Collaborate with the content and design teams to create compelling ad creatives and landing pages that align with campaign objectives.
• Generate regular performance reports, providing insights and actionable recommendations to stakeholders.

Requirements

• Proven experience (3+ years) as a Performance Marketing Specialist or in a similar paid media role.
• Demonstrable success in managing and optimizing paid search (PPC) and paid social media campaigns.
• Strong proficiency with advertising platforms like Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Expertise in using analytics tools such as Google Analytics to track and report on campaign performance.
• Excellent analytical, problem-solving, and quantitative skills.
• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.

Benefits

• Competitive annual salary and performance-driven bonuses.
• Opportunity to work with advanced performance marketing tools and technologies.
• Comprehensive health, dental, and vision insurance coverage.
• Generous paid time off and holiday schedule.
• Continuous professional development opportunities and training budgets.