Performance Marketing Specialist

About the Role

Our client is seeking a results-driven Performance Marketing Specialist to join their team in Norwich . This role is crucial for developing, implementing, and managing data-driven marketing campaigns across paid digital channels, with a strong focus on ROI and measurable outcomes. You will be responsible for optimizing campaigns to drive lead generation, customer acquisition, and revenue growth. This is an excellent opportunity for a performance-focused marketer to contribute significantly to business objectives within a growing company in Norfolk, leveraging analytical skills to achieve impactful results.

Key Responsibilities

• Develop and manage paid advertising campaigns across platforms such as Google Ads, Bing Ads, and social media advertising.
• Monitor campaign performance, analyze data, and provide actionable insights to optimize spend and improve ROI.
• Conduct keyword research, audience targeting, and ad creative testing to maximize campaign effectiveness.
• Collaborate with the content and design teams to ensure compelling ad copy and creative assets.
• Track conversions and report on key performance indicators (KPIs) to stakeholders.
• Stay updated on the latest trends and best practices in performance marketing and digital advertising.

Requirements

• 2-4 years of experience in performance marketing , PPC, or paid social media management.
• Proven experience managing significant advertising budgets and achieving measurable results.
• Proficiency with advertising platforms (Google Ads, Facebook Ads Manager) and analytics tools (Google Analytics).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent understanding of conversion rate optimization (CRO) principles.
• Bachelor's degree in Marketing, Business, Economics, or a related field.

Benefits

• Competitive salary with performance-based bonuses.
• A flexible hybrid work model providing work-life balance.
• Comprehensive health, dental, and vision insurance.
• Opportunities for advanced training and professional certifications.
• A dynamic and analytical work culture in the heart of Norwich .