Performance Marketing Specialist

About the Role

Our client is looking for a data-driven and results-oriented Performance Marketing Specialist to join their growing marketing team in Cambridge . This role is focused on driving measurable results through paid advertising channels, optimizing campaigns for maximum efficiency and ROI. You will be responsible for managing and executing strategies across platforms like Google Ads, social media advertising, and other paid channels. Join a collaborative team in Cambridge that values innovation and data-informed decision-making to achieve ambitious marketing goals.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across search engines (Google Ads) and social media platforms.
• Conduct keyword research, audience targeting, and ad copy creation to optimize campaign performance.
• Monitor campaign performance daily, making data-driven adjustments to bids, budgets, and targeting.
• Analyze campaign data to identify trends, insights, and opportunities for improvement and growth.
• Generate regular performance reports detailing key metrics, ROI, and strategic recommendations.

Requirements

• Minimum 3 years of experience in performance marketing or paid media management.
• Strong hands-on experience with Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Proficiency in using analytics tools (e.g., Google Analytics) to track and measure campaign success.
• Excellent analytical skills and a data-driven approach to campaign optimization.
• Ability to manage multiple campaigns simultaneously and meet performance targets in Cambridge .

Benefits

• Competitive annual salary and performance bonuses.
• Full-time position with a structured career path in Cambridge .
• Comprehensive benefits including health insurance and retirement contributions.
• Access to cutting-edge marketing technologies and training programs.
• A dynamic and collaborative work environment focused on measurable success.