Product and Campaigns Manager

Product & Campaigns Manager
Salary: £41,000 to £55,000
Location: London, hybrid, Tuesday to Thursday in the office, Monday and Friday from home
Contract: Permanent, full-time

This is a substantial fundraising role with ownership of both the campaigns calendar and the development of new fundraising products for an international humanitarian and development charity.
The Product & Campaigns Manager will take responsibility for developing, testing and improving fundraising products while leading the planning and delivery of major fundraising campaigns throughout the year.

The ambition is clear: build sustainable year-round engagement and income while reducing reliance on peak seasonal giving.

That includes major Ramadan and Dhul Hijjah/Qurbani campaigns alongside year-round activity spanning Muharram, Rabi ul Awwal, Winter Appeal, Regular Giving, Gift Aid and emergency response.

You will also lead a team of four covering campaigns, social and content, digital content, and external agency and influencer activity.
You will:

• own and develop the fundraising product portfolio
• plan and manage the annual fundraising campaigns calendar
• lead major seasonal campaigns from strategy through to evaluation
• develop new fundraising products for different audiences and programme areas
• set campaign income and engagement targets and monitor performance
• strengthen year-round fundraising beyond peak campaign periods
• use audience, income and conversion data to improve performance
• oversee paid, influencer and affiliate activity and external agency relationships
• work closely with communications, programme, community fundraising and supporter engagement colleagues
• manage campaign budgets, income forecasts and performance reporting
• line manage and develop a team of four

About you
You will bring substantial experience in fundraising, income generation or marketing, including planning and delivering significant fundraising campaigns from beginning to end.

You will understand how to develop fundraising products and propositions for different audiences and have the confidence to manage multiple campaigns, priorities and channels simultaneously.
A strong understanding of Muslim giving and faith-based philanthropy is important, including the significance and fundraising dynamics of Ramadan, Dhul Hijjah, Muharram and Rabi ul Awwal.

You will also bring experience managing people, campaign budgets, expenditure and income forecasts, alongside experience working with external creative, digital or media agencies.
Knowledge of Regular Giving and Gift Aid fundraising will be important, alongside strong analytical skills and a practical understanding of digital fundraising channels including paid media, social, email, influencer and affiliate activity.

This is a role with genuine ownership. You will help determine what the organisation takes to market, who it speaks to, when campaigns happen and how they perform, while building a stronger approach to year-round fundraising.

We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.