Product Marketing Manager - Primary & Assessment

Who we are and what we do

At Hachette Learning (formerly Hodder Education), there's one thing we're certain about. No two students learn the same way. That's why our approach to teaching begins by recognising the needs of individuals first. Our mission is to enable every learner to fulfil their unique potential by empowering those who teach them. From our expert teaching and learning resources to our digital educational tools that make learning easier and more accessible for all, we provide solutions designed to maximise the impact of learning for every teacher, parent and student.

Aligned with our parent company, Hachette Livre, founded in 1826, we're proud to deliver high-quality learning solutions on a global scale. We make it easier for everyone to unlock a new world of learning.

Hachette Learning is a division of Hachette, one of the largest publishing groups in the UK, with 10 publishing divisions and over 60 imprints. Everyone here is proud to be in the business of opening doors and minds.

What you'll be doing

As part of the Global Product Marketing team, the Product Marketing Manager helps to drive revenue and profit for the global assessment and primary product portfolios at Hachette Learning. The portfolio includes educational resources for UK and International curriculums across a range of subjects and age ranges.

The Product Marketing Manager is responsible for planning, executing and reporting on the pre-launch, launch and post-launch marketing strategy for the UK and international markets. Using the full range of print and digital marketing channels, the Product Marketing Manager will draw on best practice to deliver customer-focused, lead and revenue generating campaigns. They will also deliver sales and marketing toolkits to support the product lifecycle from pre-launch through to launch and post launch. They will work closely with the Product and Sales Teams, as well as authors, agencies and other third parties.

Key Responsibilities

• Develop a deep understanding of customer segments, buyer needs, market trends, and competitor activity to inform product positioning and messaging.

• Support the development and execution of product marketing plans that drive awareness, engagement, pipeline, and revenue across the Hachette Learning portfolio.

• Lead the go-to-market execution for new print, digital, and subscription product launches, ensuring alignment across marketing, sales, product, and customer success teams.

• Create compelling product messaging and value propositions that clearly communicate customer benefits and differentiation.

• Develop high-quality product marketing assets, including sales enablement materials, customer case studies, presentations, battle cards, product guides, videos, website copy, and campaign content.

• Work closely with demand generation colleagues to deliver integrated, multi-channel campaigns that generate leads and support customer acquisition and retention goals for Primary & Assessment portfolios.

• Partner with brand & PR teams to contribute product-focused thought leadership and customer success stories.

• Support sales teams through training, product briefings, competitive insights, and the creation of effective sales enablement resources.

• Conduct market and competitor research to identify market opportunities, customer needs, and emerging trends.

• Monitor and analyse campaign, launch, and product performance metrics, providing recommendations to optimise future activity.

• Use CRM and performance data to support audience segmentation, targeting, customer profiling, and decision-making.

• Collaborate with product management and platform teams to ensure customer insights inform product development and roadmap decisions.

• Manage individual product marketing projects and budgets, ensuring activity is delivered on time and within agreed investment levels.

• Act as the product marketing representative in cross-functional project teams for Primary & Assessment, supporting product readiness and go-to-market planning.

Who we are looking for

Experience

• Previous marketing experience - ideally education, edtech, or publishing

• Experience of managing multiple projects simultaneously, setting priorities, and delivering results within tight deadlines

• Strong budgetary experience to help ensure campaigns are planned and delivered profitably with high ROI

Skills

• Ability to develop and execute successful, comprehensive Go to Market campaigns with global reach that drive awareness, adoption and growth, and achieve business objectives.

• Tactical acumen to map customer journeys to a range of digital and print products, understanding and optimising the customer needs, pain points and lifecycle to generate high levels of interest, demand and retention.

• Exceptional written and verbal communication skills to produce and oversee creative high-quality marketing materials (e.g., case studies, whitepapers, blogs, videos, sales enablement tools etc) .

• Analytical skills to interrogate data on customer trends and segments, build key personas and position compelling value propositions for each target audience.

• Performance and reporting skills to measure and clearly communicate campaign and product marketing performance (KPIs, ROI)

• A self-starter with ownership mentality, excellent interpersonal and relationship-building skills, the confidence to manage key stakeholders, brief demand generation marketing executives and agencies and work collaboratively with different teams.

• Ability to thrive in a fast-paced, dynamic environment, adapting to changing market trends and business needs.

• Customer-centric mindset - focused on understanding and solving customer problems.

• Analytical & data-driven, with the ability to make decisions based on data and research

• Strong digital literacy, including proficiency in Microsoft Office, canva, social media and email marketing automation software is desirable.

What we offer

Our staff are our greatest asset, and our benefits reflect this:

• 28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays)
• Private medical insurance
• Dental insurance
• Generous pension schemes
• Rent deposit loans
• 2 community days per year
• Summer hours (finishing at 1pm on Fridays during the summer months)
• Retail discounts through Hachette rewards
• Cycle to Work scheme
• Eye care vouchers
• Wide-ranging training library
• Development programmes (including mentoring)
• Up to 70% off book purchases
• A charity bookshelf
• An active range of staff-led employee networks that are voluntary, including AgeWise, Gender Balance, Thrive, Pride, All Together, Wellbeing, Women in Tech and religious networks
• Season ticket loans
• And much more!

The role will be based at our London office, with a blend of 3 in-office days (Mondays, Tuesdays and Thursdays) and homeworking for the remaining 2 days per week.

Our commitment

Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.

We want everyone to have the opportunity to perform at their best during our recruitment process. If you need any adjustments, you can let us know at the 'Reasonable Adjustments' section of your application. We'll make sure you're supported throughout the process.

The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit