Regional Sales Manager - FMCG

About the Role

Our client is looking for a seasoned Regional Sales Manager to oversee and drive sales performance across the North West region, with a focus on the Liverpool area. This role involves managing a team of sales representatives, developing regional sales strategies, and ensuring strong market penetration for Fast-Moving Consumer Goods (FMCG). You will be responsible for coaching your team, analyzing market trends, and building robust relationships with key retail partners. The successful candidate will have a deep understanding of the FMCG sector and a proven ability to lead teams to achieve ambitious targets within a hybrid working framework.

Key Responsibilities

• Lead, motivate, and manage a team of sales representatives to achieve regional sales targets .
• Develop and implement effective regional sales strategies for the FMCG market .
• Build and maintain strong relationships with key distributors and retail partners in the region.
• Analyze sales data and market trends to identify opportunities and challenges.
• Conduct regular performance reviews and provide coaching to the sales team.
• Ensure effective inventory management and promotional execution at retail points.

Requirements

• Significant experience in FMCG sales , with a proven track record in sales management or leadership.
• Demonstrated success in leading and developing sales teams.
• Strong understanding of the retail landscape and distribution channels.
• Excellent analytical, strategic planning, and communication skills.
• Ability to operate effectively in a hybrid work environment , including travel within the Liverpool region and occasional office visits.
• Bachelor's degree in Business, Marketing, or a related field is desirable.

Benefits

• Competitive base salary with a substantial bonus potential tied to regional performance.
• Company car and fuel card for business travel.
• Comprehensive health, dental, and life insurance.
• Pension contribution and other employee benefits.
• Extensive training and career development opportunities.
• A fast-paced and dynamic work environment within the FMCG sector.