Remote Digital Marketing Strategist
- edinburgh, scotland, EH1 2AA, United Kingdom
- Permanent·Remote
- Full time
- £65,000 - £65,000 Per Annum
Job Description
About the Role
Our client is seeking an experienced and forward-thinking Remote Digital Marketing Strategist to develop and execute innovative marketing plans that align with our company's vision. This role requires a deep understanding of the digital landscape, an ability to identify market opportunities, and the skill to translate insights into actionable strategies that drive measurable growth. Working entirely remotely, you will collaborate with cross-functional teams to elevate our brand presence and achieve key business objectives, leveraging your expertise to navigate the evolving digital ecosystem from anywhere. This is a unique opportunity to shape impactful campaigns in a flexible, home-based setting.
Key Responsibilities
- Develop and implement overarching digital marketing strategies to achieve business goals, focusing on customer acquisition, retention, and brand advocacy.
- Conduct in-depth market research, competitor analysis, and audience segmentation to identify key opportunities and challenges.
- Define key performance indicators (KPIs) and establish reporting frameworks to track campaign success and ROI.
- Collaborate closely with content, SEO, paid media, and social media teams to ensure cohesive campaign execution.
- Advise on emerging digital marketing trends, technologies, and best practices to maintain a competitive edge.
- Oversee the management of marketing budgets and resource allocation for maximum impact.
Requirements
- Minimum of 6 years of experience in digital marketing , with a significant focus on strategy development.
- Proven ability to create and execute successful integrated digital marketing campaigns across multiple channels.
- Strong analytical skills with expertise in data analysis and performance reporting tools.
- Excellent understanding of SEO, SEM, content marketing, social media, email marketing, and emerging digital channels.
- Exceptional communication, presentation, and interpersonal skills, essential for remote collaboration.
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
Benefits
- Highly competitive salary and annual performance bonus.
- Fully remote working arrangement, offering ultimate flexibility.
- Comprehensive health, dental, and vision insurance coverage.
- Generous allowance for home office setup and professional development.
- A supportive and inclusive virtual work culture committed to employee well-being.


