Remote Email Marketing Specialist

About the Role

Our client is looking for a dedicated and creative Remote Email Marketing Specialist to enhance their customer engagement strategies. In this fully remote role, you will be responsible for conceptualizing, developing, and executing impactful email marketing campaigns that nurture leads, drive sales, and foster customer loyalty. You will work with segmentation, personalization, and automation tools to deliver tailored content to specific audience segments. This is an ideal opportunity for a data-driven marketer passionate about email channels to make a significant contribution from anywhere in the UK, joining a supportive and digitally-focused team.

Key Responsibilities

• Design and implement email marketing campaigns from concept to execution, including copywriting, template design, and A/B testing.
• Segment email lists and personalize content to maximize engagement and conversion rates.
• Manage the email marketing calendar, ensuring timely delivery of all communications.
• Analyze campaign performance data, track KPIs, and provide reports with actionable insights for optimization.
• Ensure all email marketing efforts comply with data privacy regulations (e.g., GDPR).
• Collaborate with the broader marketing team to align email campaigns with overall marketing strategies and promotions.

Requirements

• Proven experience as an Email Marketing Specialist or similar role, with a strong portfolio of successful campaigns.
• Proficiency with email marketing platforms such as Mailchimp, HubSpot, or similar.
• Solid understanding of email marketing best practices, including segmentation, automation, and deliverability.
• Excellent copywriting and editing skills, with an ability to craft compelling marketing messages.
• Experience with marketing automation tools and CRM systems.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience.

Benefits

• Competitive salary with performance-based incentives.
• Fully remote work arrangement, providing ultimate flexibility.
• Access to online courses and professional development resources.
• Comprehensive health insurance and retirement savings plan.
• Opportunity to work with a forward-thinking, globally distributed team.