Remote Marketing Data Analyst

About the Role

Our client is seeking a meticulous and insightful Marketing Data Analyst to join their fully remote marketing department. In this critical role, you will be instrumental in transforming raw marketing data into actionable intelligence that drives strategic decision-making and optimizes marketing performance across all channels. You will work closely with marketing stakeholders to define key metrics, build reporting infrastructure, and uncover insights that enhance campaign effectiveness and customer understanding. This position offers the unique benefit of a remote-first environment, providing flexibility while allowing you to make a substantial impact on the company's marketing initiatives through advanced data analysis and reporting.

Key Responsibilities

• Collect, clean, and analyze large datasets from various marketing channels (e.g., web analytics, CRM, social media, email campaigns).
• Develop and maintain comprehensive marketing dashboards and reports to track KPIs and campaign performance.
• Identify trends, patterns, and anomalies in marketing data to provide actionable insights and recommendations for improvement.
• Collaborate with marketing teams to define data requirements and measurement strategies for new campaigns and initiatives.
• Utilize statistical methods and data visualization techniques to communicate complex findings clearly and concisely.
• Stay current with marketing analytics tools, methodologies, and industry best practices.

Requirements

• 3-5 years of experience as a Data Analyst, preferably within a marketing context.
• Strong proficiency in data analysis tools such as SQL, Python, or R.
• Expertise in web analytics platforms (e.g., Google Analytics) and BI tools (e.g., Tableau, Power BI).
• Solid understanding of marketing principles and common marketing metrics.
• Excellent problem-solving skills and attention to detail.
• Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, or a related quantitative field.

Benefits

• Competitive salary and comprehensive benefits package.
• Full remote work option with flexible hours.
• Opportunities for professional development and training in data analytics.
• A collaborative and intellectually stimulating virtual work environment.
• Generous paid time off and holiday allowance.