Sales Development Lead

About the Role

Our client is seeking a motivated and experienced Sales Development Lead to manage and mentor a team of Business Development Representatives in Stoke-on-Trent . This leadership role is responsible for driving the success of the outbound sales development function, ensuring the team meets its targets for generating qualified leads. You will be instrumental in coaching, training, and motivating your team to achieve excellence in prospecting and qualifying potential new business. This is an exciting opportunity for a natural leader with a passion for sales development to make a significant impact.

Key Responsibilities

• Lead, coach, and mentor a team of Sales Development Representatives (SDRs) to achieve and exceed lead generation targets.
• Develop and implement effective outbound prospecting strategies and playbooks.
• Monitor team performance metrics, analyze data, and provide regular reports and feedback.
• Conduct regular training sessions on sales techniques, product knowledge, and CRM usage.
• Collaborate with the Head of Sales and Marketing teams to align lead generation efforts with overall business objectives.
• Foster a high-performance culture within the SDR team, encouraging motivation and continuous improvement.

Requirements

• Proven experience in a sales development or business development role, with at least 3 years of direct sales experience.
• Previous experience in a team leadership or mentoring capacity is highly preferred.
• Strong understanding of sales development best practices, tools, and technologies.
• Excellent coaching, communication, and motivational skills.
• Ability to analyze data and translate insights into actionable strategies for the team.
• Familiarity with CRM platforms and sales engagement software.

Benefits

• Competitive salary with significant performance-based bonuses for team achievements.
• Opportunity to lead and develop a talented sales team.
• Comprehensive health, dental, and vision insurance coverage.
• Generous paid time off and holiday schedule.
• Career development opportunities within a growing organization in Staffordshire.