Sales Director - FMCG

About the Role

Our client is seeking a highly motivated and results-oriented Sales Director to lead their sales operations for the FMCG division based in Coventry . This pivotal role involves developing and implementing strategic sales plans to achieve ambitious revenue targets, expand market penetration, and cultivate strong relationships with key retailers and distributors. You will manage a high-performing sales team, driving them to excel in a dynamic and fast-paced market environment, ensuring sustainable business growth and upholding the company's reputation for quality and service within the UK.

Key Responsibilities

• Develop and execute comprehensive sales strategies to meet or exceed annual revenue and profitability targets for the FMCG portfolio.
• Lead, coach, and motivate a team of regional sales managers and account executives to drive performance and achieve individual goals.
• Identify and develop new business opportunities, expanding the company's reach within the grocery, convenience, and wholesale sectors.
• Build and maintain strong, long-lasting relationships with key customers, distributors, and strategic partners.
• Analyze sales data and market trends to provide insights and recommendations for sales process improvements and product strategy.

Requirements

• Minimum of 7 years of progressive sales experience in the FMCG sector , with at least 3 years in a leadership role.
• Proven track record of successfully developing and implementing sales strategies that drive significant revenue growth.
• Demonstrated ability to build and manage high-performing sales teams.
• Exceptional negotiation, communication, and presentation skills.
• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.

Benefits

• Competitive base salary with an attractive, uncapped commission and bonus structure.
• Company car and comprehensive travel expense coverage.
• Excellent healthcare, life insurance, and retirement savings plan.
• Significant opportunities for career progression within a leading FMCG organisation.
• Strategic role based in our Coventry headquarters, offering excellent connectivity across the UK.