Sales Director - FMCG

About the Role

Our client is seeking a highly motivated and results-oriented Sales Director to lead their FMCG sales operations in the Birmingham region. You will be responsible for developing and executing sales strategies, managing a high-performing sales team, and driving revenue growth across key accounts and new business development. This role requires a strategic thinker with a deep understanding of the FMCG market and a proven ability to build strong customer relationships. Joining our client means becoming part of a dynamic team committed to delivering exceptional products and services to consumers across the UK, based from our Birmingham hub.

Key Responsibilities

• Develop and implement strategic sales plans to achieve company sales targets and expand customer base.
• Lead, coach, and motivate the regional sales team to maximize performance and achieve individual goals.
• Build and maintain strong, long-lasting relationships with key retailers, distributors, and clients.
• Analyze sales data and market trends to identify areas for growth and improvement.
• Negotiate contracts and pricing agreements with major clients and partners.

Requirements

• 10+ years of progressive sales experience in the FMCG industry , with at least 3-5 years in a sales leadership role.
• Demonstrated success in achieving and exceeding sales targets in a competitive market.
• Strong understanding of sales methodologies, channel management, and key account management.
• Excellent leadership, communication, and negotiation skills.
• Bachelor's degree in Business, Marketing, or a related field; MBA is a plus.

Benefits

• Competitive executive salary with significant bonus potential tied to performance.
• Company car, fuel card, and comprehensive travel expenses coverage.
• Private health insurance and a robust retirement savings plan.
• Extensive opportunities for professional growth and executive development.
• Be a key leader in shaping the sales future of a leading FMCG company in Birmingham .