Sales Executive - New Business Development

Sales Executive - New Business Development

Location: Reading (100% office based)

Duration: Full-Time, Permanent

Salary: £35,000 base, £58,000 OTE, although uncapped commission and the opportunity to thrive.

Core requirements:

• Cold Calling / New Business Generation.

• LinkedIn Skills.

• Experience of using sale generations medias, such as Sales Prospector / Zoom Info etc.

• Must be self-motivated.

• Consultative approach – pitch to clients.

• Proactive, think outside of the box.

• Language skills a bonus, as the target audience is global, although the business language is English.

As a Sales Executive - New Business Development, you will drive business growth by generating new opportunities and converting them into lasting client partnerships. From building your own pipeline to closing deals, you’ll manage the full sales cycle with confidence and energy.

You will be working for a world-leading provider of highly innovative psychometrics, who has been providing cutting-edge personality, emotional intelligence, and competency tools and qualification programmes for over 15 years – they are an already established, but also fast growing organisation, and the opportunities are endless – especially as their products are great for any SME and Global Corporation, even if going through downsizing, mergers, restructures, performance enhancements.

This Sales Executive - New Business Development role is ideal for a commercially minded, digitally savvy communicator who thrives on creating connections, delivering impactful solutions, and helping clients unlock value. You’ll work closely with our supportive team, developing your skills in a learning-focused environment where initiative is encouraged, and every voice makes an impact.

What you will be doing as the Sales Executive - New Business Development:

• Generate leads through proactive outreach (cold calling), referrals, events, and LinkedIn networking.

• Nurture opportunities with timely follow-ups, discovery meetings, and tailored proposals.

• Manage the full sales cycle – from prospecting to pitching, negotiating, and closing.

• Present solutions to clients with confidence, aligning the companies products to their needs.

• Collaborate with colleagues to share leads, co-ordinate delivery, and win new business.

• Expand reach by attending conferences and exploring new markets.

• Track progress by capturing lead data and reporting feedback to management.

What we’re looking for:

• Degree-level education or equivalent work experience.

• Strong commercial acumen with a client-first approach.

• Excellent written and verbal communication skills (fluent English).

• Confident presenter with strong attention to detail.

• Organised, proactive, and comfortable managing multiple projects.

• Proficiency in Microsoft Outlook, Excel, Word, and PowerPoint.

• Right to work in the UK.

Desirable

• Knowledge of organisational psychology, psychometrics, or the learning & development industry.

Sales Executive - New Business Development

Location: Reading (100% office based)

Duration: Full-Time, Permanent

Salary: £35,000 base, £58,000 OTE, although uncapped commission and the opportunity to thrive