Sales Manager – Engineered Capital Equipment | EMEA

Sales Manager – Engineered Capital Equipment | EMEA

£60,000 – £65,000+ Basic Salary (negotiable) + Commission + Benefits

Home-Based, UK | EMEA Territory | Approx. 30% International Travel

Are you an experienced technical sales professional with a background in selling high-value engineered capital equipment into manufacturing businesses?

This is an opportunity to join an established international engineering group and take responsibility for developing sales across the EMEA region (Europe, the Middle East and Africa).

Typical projects range from approximately £300k to £1m, so this is a consultative, technically involved sales role focused on developing new customers and managing complex capital equipment opportunities through longer sales cycles. As Sales Manager, you will be responsible for developing new business across the EMEA region.

The Opportunity

You will identify target customers, develop relationships and manage opportunities from initial engagement through technical development, commercial negotiation and order placement.

Working closely with engineering and applications teams, you will help understand customer requirements and develop appropriate technical and commercial solutions.

This role will suit someone who enjoys opening new accounts, developing markets and selling engineered solutions based on customer requirements rather than price alone.

What You'Ll Be Doing

• Develop new business opportunities across the EMEA region.

• Identify and engage with prospective manufacturing customers.

• Build relationships with engineering, operations, production and senior management teams.

• Understand customer applications and technical requirements.

• Work with internal engineering teams to develop suitable solutions and proposals.

• Manage opportunities through the complete sales cycle.

• Present technical and commercial proposals.

• Negotiate pricing, contracts and commercial terms.

• Build and manage your own sales pipeline.

• Attend customer sites, exhibitions and industry events where required.

The Person We'Re Looking For

The key requirement is relevant technical capital equipment sales experience.

You are likely to have worked as a:

Sales Manager, Regional Sales Manager, Business Development Manager, Technical Sales Manager, International Sales Manager, Export Sales Manager, Area Sales Manager or Sales Engineer

within an engineering or capital equipment business.

You should be able to demonstrate:

• Experience selling high-value engineered capital equipment or technically complex industrial systems.

• Strong new business development capability.

• Experience managing longer, technically involved sales cycles.

• Confidence dealing with engineering, production and operations professionals.

• The ability to understand customer applications and technical requirements.

• Strong commercial and negotiation skills.

• The ability to work autonomously across a broad geographical territory.

• Willingness to travel internationally approximately 30% of the time.

Relevant Background

Experience selling capital equipment into food manufacturing, food processing or other process-led manufacturing environments would be particularly relevant.

Candidates from other engineered capital equipment sectors will also be considered where their experience involves technically complex, high-value project sales.

This role is unlikely to suit someone whose experience has mainly involved selling components, consumables, maintenance contracts, software, general industrial products or low-value standard equipment without wider capital equipment responsibility.

Why Consider This Opportunity?

• Take ownership of a substantial EMEA territory.

• Join an established international engineering organisation.

• Sell technically interesting, high-value capital projects.

• Work on projects typically worth £300k–£1m.

• Develop business with major manufacturing organisations.

• Work closely with experienced engineering and applications teams.

• Operate with a high degree of autonomy.

Package

Basic Salary: £60,000 – £65,000+, depending on experience

Commission: Competitive commission structure

Benefits include: Private healthcare, Company pension, Life assurance

Location: Home-based anywhere in the UK, within reasonable travelling distance of a major international airport.

Travel: Approximately 30% across the UK and EMEA.

If you have a strong track record in technical capital equipment sales and enjoy developing new customers and managing complex sales projects, we'd be interested in speaking with you