Scale-Up CFO: International Growth & M&A

We are supporting a fast-growth, private equity-backed consumer goods business operating across B2C and B2B2C channels, with a differentiated brand-led proposition and expanding international footprint. The business has already built significant revenue momentum and is on a clear trajectory to scale rapidly over the next three to five years, including having both organic and acquisitive growth.

The Role

Reporting to the CEO and working closely with the Board and investors, the CFO will lead all aspects of financial strategy, governance and performance. This is a scale-and-build mandate suited to a commercially astute finance leader comfortable operating within high-growth, brand-led consumer environments across multi-channel routes to market.

Key areas of focus will include:

• Supporting UK and international growth across multiple territories and channel partners
• Acting as commercial partner across pricing strategy, customer economics and promotional investment
• Leading capital strategy, refinancing, M&A and exit readiness
• Building a scalable finance function aligned to aggressive growth and value creation targets
• Delivering investor-grade reporting, modelling and dynamic scenario planning
• Driving gross margin optimisation, working capital discipline and cash generation
• Embedding robust controls, systems and data-led insight across digital and retail channels

The successful candidate will bring senior finance leadership experience within a high-growth consumer goods, e-commerce or multichannel business, ideally within a private equity-backed environment. Experience of scaling internationally and supporting a successful transaction would be advantageous.

For a confidential discussion or to request the candidate brochure, please contact Walker Wares or Michael Dickson at FWB’s CFO & Finance Leaders Practice via

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