Search Engine Marketing (SEM) Specialist

About the Role

Our client is seeking a data-driven Search Engine Marketing (SEM) Specialist to join their fully remote team. This role is crucial for driving qualified traffic and conversions through paid search campaigns. You will be responsible for planning, implementing, and optimising SEM strategies across platforms like Google Ads and Bing Ads. This is a prime opportunity for an analytical marketer to manage significant budgets and directly influence lead generation and sales performance for a growing business within the UK .

Key Responsibilities

• Develop, execute, and manage paid search campaigns on Google Ads, Bing Ads, and other relevant platforms.
• Conduct keyword research, competitor analysis, and audience segmentation to identify new opportunities.
• Write compelling ad copy and create effective landing pages to maximise click-through rates and conversion rates.
• Monitor campaign performance daily, optimising bids, budgets, and targeting to achieve KPIs.
• Analyse campaign data and generate regular reports with insights and recommendations for improvement.
• Stay up-to-date with the latest trends and best practices in SEM and paid search advertising.
• Collaborate with SEO and content teams to ensure a cohesive online marketing strategy.

Requirements

• 2-3 years of hands-on experience managing successful SEM campaigns.
• Proven expertise with Google Ads and Bing Ads platforms.
• Strong understanding of keyword research tools, bid management, and campaign optimisation techniques.
• Experience with website analytics tools (e.g., Google Analytics).
• Excellent analytical and problem-solving skills.
• Ability to work independently and manage multiple campaigns effectively in a remote setting.

Benefits

• Competitive salary and performance-based bonus opportunities.
• Fully remote working environment with full flexibility.
• Allowance for home office setup and ongoing expenses.
• Comprehensive health and wellness benefits package.
• Direct impact on business growth through expertly managed paid search initiatives across the UK .