Senior B2C Marketing Manager

• Lead the acquisition and retention marketing strategy and non-digital campaign delivery to grow B2C revenue
• Shape and execute end-to-end marketing plans that drive awareness, engagement, and sales to Armed Forces, student and other B2C end customers
• Take full ownership of programme strategy, multi-channel campaign planning, and lead the delivery of integrated campaigns
• Manage door-to-door agency and sustain communication with defence stakeholders
• Deliver all set targets contributing to a successful business function in line with strategic objectives
• Develop and execute data-driven marketing plans to contribute to revenue targets
• Identify and explore new routes to market, partnerships, and sponsorship opportunities
• Ensure all campaigns are audience-centric, measurable, and performance-driven
• Use data and insight to identify gaps, friction points, and growth opportunities
• Track, analyze, and report on campaign performance and manage budgets effectively

Requirements

• Proven B2C marketing experience
• Excellent track record of acquisition and retention campaign results
• Advanced verbal and written communication skills, with fluency in English
• Ability to multitask effectively across multiple projects and sectors simultaneously
• Confidence in engaging and influencing stakeholders at all levels of seniority
• Innovative mindset, with the ability to generate new ideas and opportunities for the business
• Strong planning and organisational skills with the ability to prioritise, adapt, and deliver in a fast-paced environment
• Proven experience in a senior marketing role, with ownership of strategy and delivery of end-to-end multi-channel campaigns.
• Demonstrable experience in customer journey mapping, including using data and insights (e.g. surveys) to drive continuous improvement.
• Strong stakeholder management experience, with the ability to work effectively across different seniority levels and build trusted relationships.
• Field marketing experience.
• Experience managing multiple concurrent projects and priorities, with a track record of delivering results in fast-paced, dynamic environments.
• Line management experience

Core Competencies

Demonstrates expertise in B2C marketing strategy, with a focus on acquisition and retention campaigns. Proven ability to manage multi-channel marketing initiatives, analyze performance metrics, and engage stakeholders effectively.

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