Senior Brand Manager - FMCG

About the Role

Our client is seeking an accomplished Senior Brand Manager to lead strategic brand initiatives within the dynamic FMCG sector in Aberdeen . This pivotal role involves developing and executing comprehensive brand plans that drive market share, consumer engagement, and profitable growth for key product lines. You will work closely with marketing, sales, and product development teams to ensure brand consistency and innovation across all touchpoints. This position offers a unique opportunity to shape the future of established brands and introduce new concepts within a highly competitive market, contributing to the company's overall success and reputation.

Key Responsibilities

• Develop and implement long-term brand strategies, including market positioning, target audience definition, and competitive analysis.
• Oversee the creation and execution of integrated marketing campaigns across digital, traditional, and in-store channels.
• Manage brand budgets, track campaign performance, and report on key metrics to senior leadership.
• Conduct market research and consumer insights analysis to identify new opportunities and threats.
• Collaborate with product innovation teams to launch new products and line extensions.
• Lead and mentor junior brand team members, fostering a collaborative and high-performance culture.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of progressive brand management experience within the FMCG industry.
• Proven track record of developing and launching successful brands and marketing campaigns.
• Strong understanding of market dynamics, consumer behaviour, and marketing principles.
• Excellent analytical, strategic thinking, and project management skills.
• Proficiency in market research tools and data analysis software.

Benefits

• Competitive salary package with performance-based bonuses.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and company holidays.
• Opportunities for professional development and career advancement within a leading FMCG company.