Senior Brand Manager - FMCG

About the Role

Our client is seeking an experienced and dynamic Senior Brand Manager to lead brand strategy and execution within the competitive FMCG sector, based in our Leicester office. This pivotal role involves driving brand growth, market share, and profitability through innovative marketing campaigns and a deep understanding of consumer insights. You will be instrumental in shaping the future of our key brands, working collaboratively with cross-functional teams including sales, product development, and agency partners to ensure cohesive brand messaging and successful product launches. This is a fantastic opportunity for a strategic marketer to make a significant impact within a thriving organisation.

Key Responsibilities

• Develop and implement comprehensive brand strategies, including positioning, messaging, and marketing plans for the FMCG portfolio.
• Conduct in-depth market research and consumer analysis to identify key trends, opportunities, and competitive threats in the Leicester area and beyond.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with creative agencies and internal teams to develop compelling advertising, promotional, and digital campaigns.
• Monitor brand performance metrics, analyse results, and provide regular reports and recommendations to senior management.
• Lead and mentor junior brand team members, fostering a culture of innovation and high performance.

Requirements

• Proven track record of success in brand management, preferably within the FMCG industry.
• Strong understanding of marketing principles, consumer behaviour, and digital marketing channels.
• Experience in developing and executing integrated marketing campaigns across multiple platforms.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in market analysis tools and reporting.
• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.

Benefits

• Competitive salary and performance-related bonus structure.
• Hybrid working model offering flexibility between office and home.
• Comprehensive private healthcare coverage.
• Generous holiday allowance and pension scheme.
• Opportunities for professional development and career advancement within the FMCG sector.