Senior Brand Manager - FMCG

About the Role

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Senior Brand Manager to join their vibrant team in London . This pivotal role is responsible for developing and executing cutting-edge brand strategies that drive market share, enhance consumer engagement, and ensure sustained growth for key product lines. You will lead cross-functional teams, leveraging market insights and consumer trends to build powerful brand narratives and campaigns that resonate with target audiences across the UK market. This is an exceptional opportunity for a strategic marketer to make a significant impact within a globally recognized organization, contributing to the future direction and success of their esteemed portfolio.

Key Responsibilities

• Develop and implement comprehensive brand strategies , including positioning, messaging, and go-to-market plans.
• Conduct in-depth market analysis, consumer research, and competitive reviews to identify growth opportunities and potential threats.
• Manage the brand P&L , setting and tracking budgets, forecasting sales, and analyzing performance against KPIs.
• Lead the creation and execution of integrated marketing campaigns across various channels, including digital, social media, advertising, and in-store promotions.
• Collaborate closely with sales, product development, and agency partners to ensure brand consistency and maximize commercial impact.
• Mentor junior brand team members and foster a culture of innovation and high performance.

Requirements

• Proven track record of brand management success within the FMCG industry, with at least 5 years of relevant experience.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Demonstrated experience in developing and launching successful new products and integrated marketing campaigns.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent leadership, communication, and interpersonal skills, with experience managing agency relationships.

Benefits

• Competitive annual salary with performance-based bonuses.
• Opportunity for hybrid working, balancing office and remote flexibility.
• Comprehensive health, dental, and vision insurance plans.
• Generous pension scheme and life assurance.
• Extensive opportunities for professional development, training, and career advancement within a leading FMCG company.