Senior Brand Manager - FMCG

About the Role

Our client, a leading name in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Senior Brand Manager to join their dynamic team in Leicester . This pivotal role involves driving brand growth, developing innovative marketing strategies, and ensuring the consistent delivery of brand promises across all consumer touchpoints. You will be instrumental in shaping the future success of key brands within our client's diverse portfolio, working within a fast-paced, results-oriented environment that champions creativity and data-driven decision-making. This is an exciting opportunity to make a significant impact on market share and brand perception for a renowned organisation.

Key Responsibilities

• Develop and execute comprehensive brand strategies and marketing plans to drive brand awareness, engagement, and sales growth.
• Conduct in-depth market analysis, consumer research, and competitor benchmarking to identify opportunities and threats.
• Manage the brand's P&L, ensuring profitable growth and efficient budget allocation across all marketing initiatives.
• Collaborate with cross-functional teams, including sales, product development, and agencies, to ensure cohesive brand messaging and execution.
• Lead the launch of new products and campaigns, from concept development to post-launch analysis.
• Monitor brand performance metrics and provide regular reports and insights to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of progressive experience in brand management within the FMCG industry .
• Proven track record of successfully developing and implementing impactful brand marketing strategies that delivered measurable business results.
• Strong analytical skills with the ability to interpret market data and translate insights into actionable plans.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.

Benefits

• Competitive annual salary and performance-based bonus.
• Hybrid working model offering flexibility between office and remote work.
• Comprehensive healthcare, dental, and vision insurance plans.
• Generous holiday allowance and company pension scheme.
• Opportunities for professional development and career advancement within a leading FMCG company.