Senior Brand Manager - FMCG

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced Senior Brand Manager to join their dynamic marketing team in Leicester . This pivotal role involves leading brand strategy development, ensuring consistent brand messaging across all touchpoints, and driving market share growth for key product lines. You will be instrumental in shaping the future of our client's brands, working within a collaborative environment that fosters innovation and celebrates success. This is a fantastic opportunity to make a significant impact within a highly respected organization known for its commitment to quality and consumer satisfaction.

Key Responsibilities

• Develop and execute comprehensive brand strategies , including marketing plans, campaigns, and promotional activities.
• Conduct market research, competitive analysis, and consumer insights to identify new opportunities and threats.
• Manage the annual marketing budget, ensuring effective allocation of resources to achieve brand objectives.
• Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure seamless execution of brand initiatives.
• Oversee the creative development process for all marketing collateral and advertising materials.
• Monitor brand performance, analyse key metrics, and provide regular reports to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Proven track record of success in brand management within the FMCG industry .
• Strong understanding of consumer behaviour, market trends, and marketing principles.
• Experience in managing marketing budgets and working with external agencies.
• Excellent analytical, strategic thinking, and communication skills.

Benefits

• Competitive salary and performance-related bonus.
• Generous holiday allowance and pension scheme.
• Opportunities for professional development and career progression.
• Hybrid working model, offering flexibility between office and home.
• Access to exclusive employee discounts on company products.