Senior Brand Manager - FMCG

About the Role

Our client is seeking an experienced and dynamic Senior Brand Manager to lead brand strategy and execution for their key product lines within the FMCG sector. This fully remote position offers the opportunity to shape brand perception and drive market growth from anywhere in the UK. You will be instrumental in developing compelling brand narratives, identifying new market opportunities, and ensuring consistent brand messaging across all consumer touchpoints, working collaboratively with cross-functional teams in a highly agile and supportive virtual environment. This role is perfect for a strategic thinker with a proven track record in brand development who thrives in a remote-first setting.

Key Responsibilities

• Develop and implement comprehensive brand strategies to enhance market share and consumer engagement for assigned FMCG brands.
• Conduct market research and competitive analysis to identify emerging trends and opportunities for brand innovation.
• Oversee the creation of marketing campaigns, including digital, social media, and content marketing initiatives.
• Manage brand budgets, ensuring effective allocation of resources to achieve key performance indicators.
• Collaborate with sales, product development, and agency partners to ensure seamless execution of brand plans.
• Monitor brand performance metrics and provide regular reports with actionable insights to senior leadership.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of experience in brand management , preferably within the FMCG industry.
• Proven ability to develop and execute successful brand strategies in a remote setting.
• Strong analytical skills with a demonstrated ability to interpret data and translate it into strategic actions.
• Excellent communication, presentation, and interpersonal skills, with the ability to build strong relationships virtually.
• Proficiency in marketing automation tools and digital marketing platforms.

Benefits

• Competitive salary and performance-based bonuses.
• Generous remote working allowance and home office setup support.
• Comprehensive private healthcare and dental insurance.
• Pension scheme with employer contributions.
• Opportunities for professional development and continuous learning in a dynamic virtual workplace.