Senior Brand Manager - FMCG

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Senior Brand Manager to join their vibrant marketing team in London . This pivotal role involves developing and executing comprehensive brand strategies that drive market share and consumer engagement for key brands within our portfolio. You will be instrumental in shaping the future direction of our products, working collaboratively across departments to ensure brand consistency and deliver impactful campaigns that resonate with our target audience. This is an exciting opportunity to make a significant impact in a fast-paced, innovative industry.

Key Responsibilities

• Develop and implement annual and long-term brand plans, including marketing objectives, strategies, and tactics.
• Conduct market research and competitor analysis to identify consumer insights and market opportunities.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Lead cross-functional teams (Sales, Product Development, PR) to ensure seamless execution of brand initiatives.
• Oversee the creation and deployment of all marketing communications, advertising, and promotional activities.
• Monitor brand performance metrics and adjust strategies as needed to achieve business goals.

Requirements

• Minimum of 5 years of experience in brand management within the FMCG industry .
• Proven track record of developing and launching successful brand strategies and campaigns.
• Strong analytical skills with the ability to interpret market data and translate it into actionable insights.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Experience with digital marketing, social media, and new product development processes.

Benefits

• Competitive salary and performance-related bonus scheme.
• Opportunity to work with iconic FMCG brands .
• Hybrid working model offering flexibility between office and remote work.
• Comprehensive private medical insurance and pension plan.
• Generous annual leave allowance and employee discount schemes.