Senior Brand Manager - FMCG

About the Role

Our client is seeking a dynamic and experienced Senior Brand Manager to spearhead brand strategy and execution within the fast-paced FMCG sector in Aberdeen . This pivotal role involves leading the development and implementation of innovative marketing plans that drive brand growth, market share, and consumer engagement for key product lines. You will work closely with cross-functional teams, including sales, product development, and insights, to ensure brand objectives are met and exceeded. This position offers a fantastic opportunity to shape the future of prominent brands and make a significant impact within a leading consumer goods company known for its commitment to quality and innovation.

Key Responsibilities

• Develop and execute comprehensive annual marketing plans and brand strategies to achieve business objectives.
• Conduct market research and consumer analysis to identify trends, opportunities, and competitive threats.
• Manage the brand's P&L, ensuring profitable growth and efficient resource allocation.
• Lead the development of new product launches, from concept to market execution.
• Collaborate with creative agencies to develop compelling advertising and promotional campaigns.
• Monitor brand performance, analyse results, and provide actionable insights and recommendations for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of progressive brand management experience within the FMCG industry.
• Proven track record of successfully launching and growing brands in competitive markets.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic actions.
• Excellent communication, presentation, and stakeholder management skills.

Benefits

• Competitive salary and performance-based bonus structure.
• Generous annual leave allowance.
• Comprehensive health and wellbeing programs.
• Opportunities for professional development and career advancement.
• A dynamic and collaborative work environment in Aberdeen .