Senior Brand Manager

About the Role

Our client is seeking an experienced and dynamic Senior Brand Manager to lead brand strategy and execution within the fast-paced FMCG sector in London . This pivotal role involves developing and implementing innovative marketing campaigns that drive brand awareness, market share, and consumer engagement. You will be instrumental in shaping the future of our client's key brands, working collaboratively with cross-functional teams, including sales, product development, and agencies, to ensure cohesive and impactful brand representation across all touchpoints. This position offers a unique opportunity to make a significant impact on brand growth and consumer perception in a competitive market.

Key Responsibilities

• Develop and execute comprehensive brand strategies and marketing plans to achieve business objectives.
• Conduct market research, analyze consumer trends, and monitor competitor activities to identify new opportunities.
• Manage the brand's budget, ensuring optimal allocation of resources for maximum ROI.
• Oversee the creation of compelling marketing collateral, advertising campaigns, and digital content.
• Collaborate with product innovation teams to ensure brand alignment with new product launches.
• Build and maintain strong relationships with external agencies and suppliers.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 5 years of progressive experience in brand management within the FMCG industry .
• Proven track record of developing and successfully launching impactful brand campaigns.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication, presentation, and interpersonal skills.

Benefits

• Competitive salary and performance-based bonus opportunities.
• Generous holiday allowance and pension scheme.
• Opportunities for professional development and career advancement.
• Hybrid working model offering flexibility between office and home.
• Access to employee discount programs and wellness initiatives.