Senior Category Manager - FMCG

About the Role

Our client is seeking an experienced and strategic Senior Category Manager to join their dynamic team in Aberdeen . This pivotal role will be responsible for driving the growth and profitability of key product categories within the Fast-Moving Consumer Goods (FMCG) sector. You will analyze market trends, develop innovative category strategies, and collaborate closely with sales, marketing, and supply chain departments to achieve ambitious business objectives. This is an exciting opportunity for a driven individual to make a significant impact on a leading FMCG business, working in a collaborative environment that fosters professional development and strategic thinking.

Key Responsibilities

• Develop and execute comprehensive category strategies aligned with overall business goals for the FMCG market .
• Conduct in-depth market, competitor, and consumer analysis to identify growth opportunities and emerging trends.
• Manage product portfolios, including assortment planning, pricing strategies, and promotional activities.
• Collaborate with the sales team to drive category performance and achieve sales targets in the Aberdeen region.
• Work closely with marketing to develop and implement effective brand and category positioning.
• Monitor category performance metrics, providing regular reports and actionable insights to senior management.

Requirements

• Proven experience as a Category Manager or similar role within the FMCG industry.
• Strong analytical skills with a demonstrated ability to interpret market data and translate it into actionable strategies.
• Excellent understanding of retail dynamics, shopper behaviour, and category management principles.
• Experience in developing and executing go-to-market strategies.
• Strong communication, negotiation, and stakeholder management skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary and performance-based bonus opportunities.
• Hybrid working model offering flexibility between home and office in Aberdeen .
• Comprehensive health and wellness programs.
• Generous holiday allowance and pension scheme.
• Opportunities for professional growth and career advancement within a leading company.