Senior Content Marketing Specialist

About the Role

Our client is seeking a highly creative and strategic Senior Content Marketing Specialist to elevate their brand storytelling and engagement efforts. This role, based in Newcastle upon Tyne , will lead the development and execution of compelling content strategies designed to attract, engage, and convert target audiences across multiple digital channels. You will be instrumental in defining the brand's voice and narrative, ensuring consistency and impact in all content produced. This is an ideal opportunity for a seasoned content professional looking to make a significant impact within a forward-thinking organization.

Key Responsibilities

• Develop and manage a comprehensive content calendar aligned with marketing objectives and target audience needs.
• Create high-quality, engaging content including blog posts, whitepapers, case studies, social media updates, and website copy.
• Utilize SEO best practices to optimize all content for search engines, driving organic traffic and visibility.
• Collaborate with designers, videographers, and other marketing team members to produce multimedia content.
• Measure and report on content performance, analyzing metrics to inform future content strategies.
• Stay abreast of industry trends and competitor content to identify new opportunities and ensure relevance.

Requirements

• Minimum of 5 years of experience in content marketing , copywriting, or journalism.
• Demonstrated ability to create compelling narratives and adapt tone for different platforms and audiences.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation platforms.
• Exceptional writing, editing, and proofreading skills, with meticulous attention to detail.

Benefits

• Highly competitive salary commensurate with experience.
• Fully remote working arrangement, offering extensive flexibility.
• Comprehensive health insurance, including dental and vision coverage.
• Generous annual leave entitlement and paid public holidays.
• Access to professional development resources and training programs to foster career growth in Newcastle upon Tyne .