Senior Content Strategist

About the Role

Our client is looking for an experienced and visionary Senior Content Strategist to lead their content initiatives from anywhere in the UK, operating on a fully remote basis. You will be responsible for defining, developing, and executing a comprehensive content strategy that aligns with business objectives, drives audience engagement, and supports SEO goals. This role requires a deep understanding of audience needs, content lifecycle management, and performance analytics. You will collaborate with cross-functional teams, including marketing, product, and design, to ensure content is impactful, consistent, and achieves desired outcomes, shaping the narrative and digital presence of the brand.

Key Responsibilities

• Develop and implement a holistic content strategy that supports business goals, brand positioning, and audience engagement objectives.
• Conduct audience research, competitive analysis, and keyword research to inform content planning and creation.
• Define content frameworks, messaging guidelines, and tone of voice for various channels and target segments.
• Oversee the editorial calendar, content production workflow, and content distribution channels.
• Establish content performance metrics and analyze data to measure effectiveness, identify trends, and optimize future strategies.
• Collaborate closely with content creators, SEO specialists, designers, and product managers to ensure seamless execution and alignment.

Requirements

• 7+ years of experience in content strategy, content marketing, or a related digital marketing field.
• Proven track record of developing and executing successful content strategies that drive measurable business results.
• Deep understanding of SEO, content management systems (CMS), and digital analytics tools.
• Exceptional writing, editing, and communication skills, with the ability to craft compelling narratives.
• Experience with audience segmentation, user journeys, and persona development.
• Demonstrated ability to lead projects, influence stakeholders, and manage remote teams effectively.

Benefits

• Highly competitive salary and bonus structure.
• Fully remote work arrangement, offering maximum flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave and public holiday entitlement.
• Significant budget for professional development and training.
• A forward-thinking company culture that values strategic thinking and innovation.