Senior Digital Marketing Manager

About the Role

Our client is seeking a strategic and results-driven Senior Digital Marketing Manager to lead their marketing initiatives in Aberdeen . You will be responsible for developing and executing comprehensive digital marketing strategies across various channels to drive brand awareness, lead generation, and customer acquisition. This role requires a blend of creativity, analytical prowess, and leadership skills to guide a dedicated marketing team. You will work closely with sales, product development, and executive leadership to ensure marketing efforts align with overall business objectives, fostering a collaborative environment in a hybrid work setting.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies including SEO, SEM, email marketing, social media, and content marketing.
• Manage and optimize the company's online presence across all digital platforms to enhance brand visibility and engagement.
• Oversee the creation of compelling marketing content, ensuring brand consistency and alignment with campaign goals.
• Analyze marketing campaign performance, track key metrics, and provide actionable insights and reports to stakeholders.
• Lead, mentor, and inspire a team of marketing professionals, fostering a culture of innovation and continuous improvement.

Requirements

• Proven experience as a Digital Marketing Manager or similar senior role, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, Google Analytics, marketing automation platforms, and social media marketing tools.
• Excellent understanding of digital marketing principles and best practices.
• Strong analytical and problem-solving skills with the ability to interpret complex data.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance coverage.
• Hybrid work model offering flexibility between office and remote work.
• Opportunities for professional development, training, and conference attendance.
• A dynamic and supportive work environment with a focus on career growth and work-life balance.