Senior Digital Marketing Manager

About the Role

Our client, a rapidly growing e-commerce business based in Bristol , is seeking a results-driven Senior Digital Marketing Manager . This key role will be responsible for developing and executing comprehensive digital marketing strategies to drive online sales, brand awareness, and customer acquisition. You will lead a team of marketing specialists, manage the digital marketing budget, and leverage data analytics to optimize campaign performance across various channels. This is a fantastic opportunity for a strategic marketer to significantly impact the growth of an innovative company in the South West.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve ROI targets.
• Oversee website content, user experience, and conversion rate optimization (CRO) efforts.
• Analyze campaign performance data using tools like Google Analytics and provide actionable insights and reports.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Lead, mentor, and develop a team of digital marketing specialists.

Requirements

• A Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in digital marketing, with a proven track record of success in driving online growth.
• Strong expertise in SEO, SEM, content marketing, social media marketing, and email marketing automation.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, and CRM platforms.
• Demonstrated experience in managing and optimizing paid advertising campaigns.
• Excellent analytical, strategic thinking, and leadership skills.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Pension scheme with employer contributions.
• Opportunities for professional development and career advancement within a growing company in Bristol .