Senior Digital Marketing Manager

About the Role

Our client is looking for a results-oriented Senior Digital Marketing Manager to lead their online marketing efforts from their office in Leeds . You will be responsible for developing and executing integrated digital marketing campaigns across multiple channels to drive brand awareness, lead generation, and customer acquisition. This role requires a deep understanding of the digital landscape, including SEO, SEM, social media, email marketing, and content marketing. You will manage a team, analyze campaign performance, and continuously optimize strategies to achieve business objectives.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email, and affiliate channels.
• Manage and optimize digital advertising campaigns, including budget allocation, targeting, and A/B testing.
• Oversee the creation of engaging digital content, including website copy, blog posts, social media updates, and video scripts.
• Analyze campaign performance data using analytics tools and provide actionable insights and recommendations for improvement.
• Collaborate with sales, product, and creative teams to ensure alignment of marketing efforts with overall business goals.
• Stay current with industry trends, best practices, and emerging technologies in digital marketing .

Requirements

• Proven experience as a Digital Marketing Manager or similar senior role.
• Demonstrated success in developing and executing integrated digital marketing campaigns.
• Strong knowledge of SEO, SEM, Google Analytics, social media marketing, and email marketing platforms.
• Excellent analytical, problem-solving, and project management skills.
• Experience managing marketing budgets and reporting on ROI.
• Ability to work effectively in a hybrid model, contributing both remotely and from the Leeds office.

Benefits

• Competitive salary and annual bonus structure.
• Comprehensive health and wellness benefits package.
• Generous holiday entitlement.
• Opportunities for career advancement and training.
• A flexible hybrid work environment supporting work-life balance.