Senior Digital Marketing Manager

About the Role

Our client is seeking an experienced and results-oriented Senior Digital Marketing Manager to lead their online marketing initiatives in Leeds . This critical role involves developing, implementing, and optimizing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition. You will manage a diverse range of channels, including SEO, SEM, social media, email marketing, and content marketing, ensuring cohesive execution and measurable ROI. The ideal candidate will possess a strong analytical mindset, a deep understanding of the digital landscape, and the ability to lead and inspire a marketing team within a collaborative and innovative company culture.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns across multiple channels (SEO, SEM, social, email, content, display advertising).
• Manage and optimize paid search (PPC) campaigns, ensuring efficient budget allocation and maximum return on ad spend (ROAS).
• Oversee social media strategy and execution, driving engagement and community growth.
• Implement and manage email marketing campaigns, focusing on segmentation, personalization, and conversion.
• Collaborate with content and creative teams to develop compelling marketing assets and messaging.
• Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.

Requirements

• Proven experience as a Digital Marketing Manager or similar senior role, with a strong track record of success.
• Expert knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and marketing automation software.
• Strong analytical skills with the ability to interpret data and translate it into strategic recommendations.
• Excellent project management and communication skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• Competitive annual salary and performance incentives.
• Hybrid working model providing a balance of office and remote flexibility.
• Comprehensive health, dental, and vision benefits package.
• Opportunities for professional development and career advancement.
• Vibrant and supportive work environment in Leeds .