Senior Digital Marketing Manager

About the Role

Our client is seeking an experienced and results-driven Senior Digital Marketing Manager to lead their comprehensive digital marketing strategies from their Bradford office. This role is central to driving online growth, customer acquisition, and brand awareness through innovative digital campaigns. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media, email marketing, and content marketing, working closely with the broader marketing team and external agencies to achieve ambitious targets. This is a leadership position for a strategic thinker with a proven track record of success in digital marketing.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across multiple channels to drive lead generation and customer acquisition.
• Oversee and optimize SEO and SEM strategies to improve search engine rankings and drive targeted organic and paid traffic.
• Manage social media presence and strategy, fostering community engagement and brand advocacy.
• Develop and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Analyze digital marketing performance metrics using tools like Google Analytics and present regular reports and insights to senior management.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and integrate them into strategies.

Requirements

• Minimum of 5 years of experience in digital marketing, with a proven track record of developing and executing successful online campaigns.
• Expertise in SEO, SEM (Google Ads), social media marketing, email marketing, and content marketing strategies.
• Strong analytical skills and proficiency with digital analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Experience managing marketing budgets and optimizing spend for maximum ROI.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• Competitive annual salary with a performance-based incentive program.
• Comprehensive healthcare, dental, and vision insurance.
• Pension scheme with employer matching contributions.
• Generous annual leave and paid public holidays.
• Significant opportunities for professional development, including training, certifications, and industry conferences.