Senior Digital Marketing Manager

About the Role

Our client is seeking a highly motivated and experienced Senior Digital Marketing Manager to lead their innovative marketing initiatives in Aberdeen . This pivotal role involves developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will work closely with cross-functional teams, including sales, product development, and creative services, to ensure cohesive and impactful campaigns across all digital channels. This is an exciting opportunity to shape the future of our client's online presence and make a significant contribution in a dynamic market.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage and optimize the company's paid advertising campaigns on platforms like Google Ads and social media.
• Analyze campaign performance using tools such as Google Analytics and provide actionable insights and reports to stakeholders.
• Oversee the creation of engaging content, including website copy, blog posts, social media updates, and email newsletters.
• Lead and mentor a team of marketing specialists, fostering a collaborative and high-performance environment.
• Stay abreast of the latest digital marketing trends, tools, and best practices to ensure continuous improvement.

Requirements

• Proven track record of success in a senior marketing role , with at least 5 years of experience.
• In-depth knowledge of SEO, SEM, PPC, social media marketing, and email marketing platforms.
• Proficiency with web analytics tools, such as Google Analytics, and experience in reporting on campaign ROI.
• Excellent written and verbal communication skills, with a strong ability to craft compelling marketing messages.
• Experience managing marketing budgets and demonstrating measurable results.
• A bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• Competitive salary package with performance-based incentives.
• Opportunity for hybrid work , balancing office and remote flexibility.
• Comprehensive health, dental, and vision insurance plans.
• Generous annual leave allowance and public holiday compensation.
• Professional development opportunities, including training and conference attendance.