Senior Digital Marketing Manager

About the Role

Our client is seeking an experienced and dynamic Senior Digital Marketing Manager to lead their marketing efforts in Leicester . This pivotal role involves developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive lead generation, and support business growth objectives. You will be instrumental in shaping the company's online presence, leveraging data-driven insights to optimize campaigns and achieve measurable results. This position offers a fantastic opportunity to join a forward-thinking team and make a significant impact on the company's market position.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns across various channels including SEO, SEM, social media, email, and content marketing.
• Manage and optimize the company's website and social media profiles to improve user engagement and conversion rates.
• Analyze campaign performance data, generate regular reports, and provide actionable insights for continuous improvement.
• Oversee the creation of compelling marketing content, ensuring brand consistency and alignment with strategic goals.
• Collaborate with sales and product teams to ensure marketing efforts support overall business objectives and customer acquisition strategies.
• Stay abreast of the latest digital marketing trends, tools, and best practices to maintain a competitive edge.

Requirements

• Proven track record of success in a digital marketing role, with at least 5 years of experience.
• Strong understanding of SEO, SEM, PPC, social media marketing, and email marketing platforms.
• Proficiency in using marketing analytics tools such as Google Analytics, and CRM software.
• Excellent content creation and copywriting skills, with a keen eye for detail and brand voice.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• A Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

Benefits

• Competitive annual salary with performance-based bonuses.
• Hybrid working model offering flexibility between home and office.
• Comprehensive private healthcare plan.
• Generous annual leave allowance.
• Opportunities for professional development and training, including marketing certifications.