Senior Digital Marketing Manager

About the Role

Our client is looking for a strategic and experienced Senior Digital Marketing Manager to lead their marketing initiatives in Glasgow . You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and revenue growth. This role requires a deep understanding of the digital marketing landscape, strong analytical skills, and the ability to manage a team effectively. You will collaborate closely with sales, product, and creative teams to ensure alignment with business objectives and deliver measurable results, fostering a high-performance marketing culture.

Key Responsibilities

• Develop and execute integrated digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize digital advertising budgets to achieve maximum ROI and campaign goals.
• Analyze campaign performance metrics, track KPIs, and provide regular reports with actionable insights to senior management.
• Lead and mentor a team of digital marketing specialists, providing guidance and fostering professional development.
• Collaborate with cross-functional teams to define campaign objectives, target audiences, and messaging.
• Stay current with industry trends, emerging technologies, and best practices in digital marketing.

Requirements

• Minimum of 5 years of experience in digital marketing, with a proven track record in managing successful campaigns and teams.
• Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing, and marketing automation.
• Strong analytical skills with proficiency in Google Analytics and other relevant analytics platforms.
• Excellent leadership, communication, and project management skills.
• Experience with content management systems (CMS) and CRM platforms.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Opportunities for career advancement and ongoing professional development.
• A collaborative and dynamic work environment in Glasgow .
• Generous paid time off and other employee perks.