Senior Digital Marketing Manager

About the Role

Our client is looking for a results-oriented and innovative Senior Digital Marketing Manager to spearhead their online marketing efforts in Milton Keynes . This position requires a strategic thinker with a deep understanding of the digital landscape, capable of developing and executing multi-channel marketing campaigns that drive significant growth. You will be responsible for managing SEO, SEM, social media, email marketing, and content initiatives, with a strong focus on data analysis and ROI. This is an exceptional opportunity for a seasoned digital marketer to take ownership of a critical function, influence marketing strategy, and lead a team in a supportive and progressive work environment, contributing directly to the company's success.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness, customer acquisition, and engagement.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI and achieve target KPIs.
• Oversee SEO initiatives, including keyword research, on-page optimization, and link-building strategies.
• Develop and manage email marketing campaigns, segmenting audiences and nurturing leads effectively.
• Collaborate with the content team to ensure alignment of marketing messages and campaign themes.
• Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.

Requirements

• Minimum 5 years of experience in a senior digital marketing role, with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, and various social media management platforms.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent leadership and project management skills.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.

Benefits

• Competitive salary package with performance-based incentives.
• Flexible hybrid working arrangements to promote work-life balance.
• Comprehensive medical, dental, and vision benefits.
• Generous annual leave entitlement.
• Opportunities for professional development, training, and career advancement.