Senior Digital Marketing Manager

About the Role

Our client is seeking a results-oriented Senior Digital Marketing Manager to lead their digital strategy initiatives from their office in Sunderland . This role is crucial for driving online growth, enhancing brand visibility, and maximizing customer acquisition through innovative digital campaigns. You will manage a talented team, oversee various digital channels including SEO, SEM, social media, email marketing, and content, and work closely with sales and product development teams to ensure cohesive marketing efforts. The ideal candidate is a strategic thinker with a proven track record of success in managing complex digital marketing campaigns and optimizing performance to achieve key business objectives.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies across multiple channels.
• Oversee and optimize SEO, SEM, PPC, social media marketing, email marketing, and affiliate programs.
• Manage the digital marketing budget, ensuring efficient allocation of resources for maximum ROI.
• Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.

Requirements

• Minimum 5 years of experience in digital marketing, with at least 2 years in a management or leadership role.
• Proven track record of developing and executing successful digital marketing campaigns with measurable results.
• Expertise in SEO, SEM, Google Analytics, social media platforms, and email marketing tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent leadership, communication, and project management skills.

Benefits

• Attractive salary package with performance-based bonuses.
• Comprehensive health and wellness benefits.
• Opportunities for career advancement and professional development in Sunderland .
• Hybrid work arrangement offering a balance between office and remote work.
• A dynamic and supportive team culture focused on innovation and results.