Senior Digital Marketing Specialist - Hospitality
- newcastle upon tyne, tyne and wear, NE1, United Kingdom
- Permanent·Remote
- Full time
- £45,000 - £45,000 Per Annum
Job Description
About the Role
Our client is seeking a creative and analytical Senior Digital Marketing Specialist to lead their online presence in the hospitality sector . Working entirely remotely, you will be responsible for developing and executing innovative digital marketing strategies to drive bookings, enhance brand visibility, and engage with potential and existing guests. This role requires a deep understanding of current digital marketing trends, SEO, SEM, social media, and content creation, all managed through effective virtual collaboration. You will play a crucial part in shaping our client's online narrative and ensuring their properties are top-of-mind for travelers seeking exceptional experiences, contributing to the company's growth and market leadership from your home office.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies across various online channels, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns (PPC) on platforms such as Google Ads and social media networks to maximize ROI.
- Create engaging and high-quality content for websites, blogs, social media, and email newsletters tailored to the hospitality audience.
- Analyze website traffic, campaign performance, and market trends to identify opportunities for growth and improvement.
- Oversee social media presence, community engagement, and online reputation management.
- Collaborate with internal teams and external agencies to ensure brand consistency and campaign effectiveness.
- Proven experience as a Digital Marketing Specialist or similar role, with a strong focus on the hospitality industry.
- Demonstrable success in managing SEO, SEM, social media marketing, and content creation.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Excellent analytical skills and the ability to interpret complex data to drive strategic decisions.
- Strong writing and communication skills, with a keen eye for detail.
- Competitive salary package and performance-based incentives.
- Full-time, remote work opportunity with flexible hours.
- Comprehensive health and wellness benefits.
- Professional development opportunities and budget for online courses/certifications.
- A dynamic and forward-thinking team environment focused on digital innovation.