Senior Digital Marketing Specialist

About the Role

Our client, a dynamic organisation within the Arts & Entertainment sector, is seeking a highly skilled Senior Digital Marketing Specialist to join their team in Leicester . This pivotal role will involve developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive engagement, and support organisational objectives. You will play a crucial part in shaping our online presence, collaborating with various internal departments to ensure cohesive and impactful marketing campaigns. This is an exciting opportunity to contribute significantly to the cultural landscape, working in a hybrid model that offers flexibility while fostering team collaboration.

Key Responsibilities

• Develop and implement innovative digital marketing campaigns across multiple channels, including social media, email, SEO/SEM, and paid advertising.
• Manage and optimise the company website and social media profiles to increase traffic, engagement, and conversions.
• Conduct market research and competitor analysis to identify new opportunities and trends within the arts sector .
• Create compelling marketing content, including website copy, blog posts, social media updates, and email newsletters.
• Analyse campaign performance data, generate detailed reports, and provide actionable insights for continuous improvement.
• Collaborate with creative teams to produce visually engaging assets for digital campaigns.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong portfolio showcasing successful campaigns.
• In-depth knowledge of SEO/SEM, content marketing, social media marketing, and email marketing platforms .
• Proficiency in using analytics tools (e.g., Google Analytics) to track and report on campaign performance.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Experience within the Arts & Entertainment industry is highly advantageous.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary with opportunities for performance-based bonuses.
• Hybrid working arrangement offering a balance between office and remote work.
• Generous holiday allowance and company pension scheme.
• Opportunities for professional development and training.
• Access to exclusive arts and cultural events.