Senior Digital Marketing Specialist

About the Role

A leading e-commerce business based in the heart of Newcastle upon Tyne is looking for a highly analytical and results-driven Senior Digital Marketing Specialist to enhance their online presence and drive customer acquisition. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, with a strong focus on data analysis and campaign optimization. This role is perfect for a seasoned digital marketer who thrives in a fast-paced environment and is passionate about leveraging digital channels to achieve business growth.

Key Responsibilities

• Develop, implement, and manage innovative digital marketing campaigns across channels including SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance data, website traffic, and conversion metrics to identify trends, insights, and opportunities for optimization.
• Manage and optimize paid advertising budgets across platforms like Google Ads and social media advertising.
• Create compelling marketing copy and content for various digital platforms, ensuring brand consistency and tone of voice.
• Collaborate with the sales and product teams to align marketing efforts with business goals and product launches.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Requirements

• Proven track record as a Digital Marketing Specialist or similar role, with demonstrable success in driving online growth.
• Strong expertise in SEO, SEM, PPC, social media marketing, email marketing, and content strategy.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, or similar platforms.
• Excellent analytical skills and the ability to interpret complex data sets to inform strategy.
• Strong written and verbal communication skills, with the ability to craft engaging marketing content.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

Benefits

• Competitive salary commensurate with experience.
• Opportunity to make a significant impact on a growing company's digital strategy.
• Comprehensive health and wellness benefits package.
• Pension scheme and generous holiday allowance.
• Vibrant office culture in a prime Newcastle upon Tyne location.