Senior Digital Marketing Specialist

About the Role

Our client is seeking a dynamic and experienced Senior Digital Marketing Specialist to join their innovative team in Aberdeen . This role is crucial in developing and executing cutting-edge digital marketing strategies that drive brand awareness, lead generation, and customer engagement across multiple online channels. You will be instrumental in shaping the company's online presence and contributing to its growth objectives within the competitive Scottish market. The ideal candidate will possess a strong analytical mindset, creative flair, and a proven track record of delivering measurable results in digital marketing campaigns, working within a collaborative environment that fosters professional development and strategic thinking.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across platforms like Google Ads and social media networks to achieve target ROAS.
• Analyze website traffic, campaign performance, and market trends to identify opportunities for growth and improvement.
• Create engaging and persuasive marketing content for various digital platforms, ensuring brand consistency.
• Collaborate with sales and product teams to align marketing efforts with business goals and product launches.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and recommend innovative approaches.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with at least 5 years in the field.
• Demonstrated expertise in SEO, SEM, PPC, social media marketing, and email marketing automation.
• Proficiency in using digital analytics tools such as Google Analytics, SEMrush, and similar platforms.
• Experience with content management systems (CMS) and CRM software.
• Excellent written and verbal communication skills, with a keen eye for detail and creative copywriting abilities.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

Benefits

• Competitive annual salary and performance-based bonuses.
• Opportunity for career advancement within a growing organisation.
• Access to professional development and training programs.
• Hybrid working model offering a blend of office and remote work flexibility.
• Comprehensive health benefits package.