Senior Digital Marketing Strategist

About the Role

Our client is looking for a highly strategic and experienced Senior Digital Marketing Strategist to join their fully remote team. In this crucial role, you will be responsible for crafting and overseeing the execution of overarching digital marketing strategies that align with the company's business goals. You will leverage your deep understanding of the digital landscape to identify growth opportunities, drive innovation, and ensure maximum impact across all online channels. This position offers the chance to make a significant impact from a remote location, working with a forward-thinking organization that values autonomy and strategic contribution.

Key Responsibilities

• Develop comprehensive, long-term digital marketing strategies that encompass SEO, SEM, content marketing, social media, and email marketing.
• Lead the strategic planning and execution of major digital campaigns, setting clear objectives and KPIs.
• Conduct in-depth market analysis, competitor research, and audience segmentation to inform strategy development.
• Oversee the performance of all digital channels, utilizing advanced analytics to drive data-informed decisions and optimizations.
• Collaborate with cross-functional teams to ensure consistent brand messaging and effective customer journey mapping across digital touchpoints.
• Mentor and guide junior marketing team members in strategic thinking and execution.

Requirements

• Minimum of 7 years of progressive experience in digital marketing strategy and execution.
• Demonstrated expertise in developing and implementing successful multi-channel digital marketing strategies.
• Advanced proficiency with digital marketing analytics platforms, A/B testing, and data visualization tools.
• Exceptional analytical, strategic thinking, and problem-solving skills.
• Strong understanding of current digital marketing trends, emerging technologies, and best practices.
• Excellent communication and presentation skills, with the ability to articulate complex strategies clearly to diverse audiences.

Benefits

• Competitive salary commensurate with experience.
• Fully remote working arrangement, offering flexibility and work-life balance.
• Comprehensive health and wellness benefits package.
• Generous allowance for professional development and continuous learning.
• Opportunity to shape the digital future of a growing company from your home base in Wales .